Educate Potential Sponsors About Mutual Benefits.

Businesses have the money and power to influence consumers in a way that can create both social change and business growth if they can harness it with a Trident Cause Driven Growth Strategy. Businesses need nonprofits to provide a genuine emotional appeal to help them connect with consumers and inspire their employees. Helping potential sponsors understand the growth opportunity creates demand for more and better nonprofit partnerships.

93%

Of customers would choose a brand that supports a cause over a competitor that doesn’t.

9 out of 10

Consumers opinion of a company improved after a cause marketing campaign.

91%

Of consumers would switch brand loyalty for one affiliated with a cause, all else equal.

82%

Of Millenials consider a company’s social responsibility when deciding to accept a job.

62%

Of Millenials would take a pay cut to work for a socially responsible company.

#1

Social cause is the top purchase trigger when quality/price are equal.

120%

Meaningful brands outperform on the stock market on average 120%.

37%

The highly influential consumer segment seeking both style & responsibility when purchasing.

“People don’t care how much you know
until they know how much you care.”

-Theodore Roosevelt

ROI Transforms Charity From an Expense Into an Investment.

Businesses are driven by profit. Without profit, they don’t have the means to continue their philanthropy. By showing businesses the three key means to creating a measurable return on their investment, nonprofits can attract more sponsorship money and better media exposure.

Engage Their Customers

91% of consumers would switch brand loyalty for one affiliated with a cause.

Loyalty = customer advocacy = free salespeople

Strengthen Their Team

A culture of giving creates committed employees, higher retention, & better recruiting.

Happy employees = higher productivity & lower on-boarding costs

Attract Media Attention

Brands are more likely to generate free PR through giving than product/service improvements.

Free PR for them = Free PR for their nonprofit!

Calculate the Return

All of this data is measurable!

Cheaper Customer Acquisition + Increased Productivity + Lower HR Costs + Tax Benefits = Measurable Return on Investment!

Educating Businesses + Good Cause + Measurable Data =
Increase in Profit & Philanthropic Contributions

“Philanthropy is an investment, one in which lives –
not profits – are at stake.”

-Laura Arrillaga-Andreessen

We Create Partnerships That Last.

Getting sponsors for your nonprofit is just like finding clients for businesses. You have to sell it. Only the old way of selling – casting a wide net and hope to catch a few fish – doesn’t work in today’s noisy business world. The new way is to target the right business with the right message and show them how your nonprofit will create mutual benefit and cause driven growth. This is the foundation for long-term mutually beneficial relationships between your nonprofit and its sponsors.

Nonprofit Branding

Make a great first impression!

Show commitment to your cause and make a great impression on potential sponsors with essential brand graphics available at exclusive rates for nonprofits.

Partnership Pitches

Increase Sponsorships!

We help you target the right businesses with the right message to create long-term partnerships. Partnership Pitches offer a detailed plan you and your sponsor can implement to create mutual benefit.

“The path to success is to take massive, determined action.”

-Tony Robbins

 

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