Find Your “Why”
The ultimate success in cause marketing comes from creating business growth and social change by finding the intersection of social causes, unmet consumer needs, and the core reason for your brand’s existence. This starts with defining you brand’s purpose, your “Why”, the core reason your brand exists (it’s about more than $!).
What formative experience or people have influenced you most?
Think to the Future
When you retire, what achievements will outlast you?
Sort your thoughts into broad categories. A few examples are freedom/independence, solving a problem, and creating social change.
Narrow Your Focus
Which category do most of your thoughts fall under?
Tap Into Your Passions
Are there charities, causes, or social issues you feel passionately about?
Know Your Audience
What causes or issues does your audience feel passionately about?
Connect the Dots
Where does your motivation, your passion, and your audience intersect?
Lead From Within
Rally your people to be champions of your cause! Build morale and decrease turnover.
H2H Strategy + Branding + A Good Cause = Meaningful Relationships that Drive Growth! Human to Human Strategy connects your people to your audience, builds loyalty, creates advocates, and drives growth!