The Result of Mutually Beneficial Partnerships.
It doesn’t matter if you define yourself as B2B or B2C, the truth is business growth is about H2H: Human to Human. It is human nature to want to be part of something bigger than ourselves. Engage yourself and your organization in a good cause, and human nature will drive people to engage with your brand. This creates mutual benefit: your business grows and your cause gains much needed attention and resources.
Strategy + Branding + Good Cause =
Meaningful Relationships That Drive Measurable Growth
“If your only goal is to become rich, you will never achieve it.”
-John D. Rockefeller
The Proof is in the Numbers.
“Philanthropy is an investment, one in which lives –
not profits – are at stake.”
Transform Charity From an Expense Into an Investment.
When you look at your annual budget, where is the line-item for charitable donations? Marketing will say, “It’s about doing good.” Finance will say, “Where’s the return?” A Trident Cause Driven Growth Strategy™ includes metrics for success that create a win/win/win for marketing, finance, and your cause.
“60% of the workforce are Millennials. They are not motivated by money. They want to make a difference.”
Build Success From Being the Good.
Our motivation often determines our success or our failure. Being good at what you do is the price of entry. Being the good is what it takes to win. Sustained growth and epic success are the results of mutually beneficial partnerships between businesses and non-profits. Being the good and implementing a Trident Cause Driven Growth Strategy™ engages your customers, strengthens your team, and attracts attention.
“The path to success is to take massive, determined action.”